老舗しにせ Common Noun English jmdict 1 noun (common) (futsuumeishi) long-established shop;shop of long standing;old shop
老舗ろうほ Noun English jmdict 1 noun (common) (futsuumeishi) formal or literary term long-established shop;shop of long standing;old shop See also: 老舗 (しにせ) Other forms 老鋪 【ろうほ】
Shirabe