noun (common) (futsuumeishi) word usually written using kana alone (short) curtain hung at shop entrance;split curtain used to divide spaces in a house

noun (common) (futsuumeishi) word usually written using kana alone reputation (of a store);good name;credit

noun (common) (futsuumeishi) word usually written using kana alone business goodwill

expressions (phrases idiomatic expression not worth doing;waste of effort