1
to sell
ガソリンはリットル単位で売られる。
Gasoline is sold by the liter.
2
to betray;to sell out (one's friend, country, etc.)
See also:
国を売る (くにをうる)
3
to make (oneself) known;to establish (a reputation) for oneself
See also:
名を売る (なをうる)
4
to pick (a fight, quarrel, etc.);to provoke;to force on someone